What Makes a Good Ad?

What Makes a Good Ad?

What is a good ad? Is it a photo/video? Is it written or said? Are they creative elements that make you really “feel” after contact with them? 

We believe that good advertisements are written and designed to establish an emotional connection with the target audience. 

Once the connection is established, the language of your ad will strongly persuade your consumers to want the product or service. 

The individual recognizes the need and feels the urgency before buying. 

Ads have a variety of advertising styles, each of which is applicable, depending on the product or service provided. With that in mind, here are some things that, if done correctly, will improve the quality and response of your next ad

Attention-grabbing HiRes visuals

Visual effects are one of the first things people see when they see an ad. In the ad, the old saying “a picture is worth a thousand words” really fits. 

For example, you might think of some ads you’ve seen, most of which are just an image with very little text. The visual effect of the ad should be complementary to the title, copy, and general information of the ad. 

Eye-catching headlines

There is no doubt that digital advertisers are working hard to gain attention. Although you may have spent hours, weeks, or even months preparing to click on the content behind it, your headline should force them to do so. 

For the average Google search engine, Forbes reports, “It now takes 8 to 9 seconds on average for people to find the results they want.” 

Moz also reports that “80% of readers will never forget the title.” 

Since the title is the first thing your audience pays attention to, your title should be eye-catching, but it should also have the entire message in a short caption. 

Headlines can be thought-provoking, informative, funny, etc., but effective headlines have one thing in common: they all make readers want more. 

Well-written copy

If the title and visuals are enough for the audience to read, a well-written copy will be the next aspect of your ad and will force the audience to act. If Moz‘s report that about 80% of users never exceed the title is correct, this means that if we read between the lines, 20% of the users did exceed the title. 

What are you doing now? Your ad copy should be creative, concise, and easy to read, but it should also have engaging and relevant content. Avoid using excessive jargon or information that does not directly affect the overall message of the ad. 

Have A Call To Action

If there is no strong call to action, your ad may not get the results you expect. A call to action is defined as something in an ad that can motivate them to call or contact you right away. 

Your ad’s call to action should be well thought out and defined. Make sure your contact information is clearly visible and not surrounded by debris. 

While you may think it’s important to keep visitors informed, have a positive branding experience at your business, or visit a large number of pages, remember that you end up creating ads so people can convert. 

Here are some key factors to consider when doing a CTA. 

  • Over 90% of the visitors who read your title will also read your copy of the CTA. 
  • Making the call to action look like a button increased the number of clicks to create a discussion by 45%. 
  • Call-to-action emails increased clicks by 371% and sales increased by 1617%. 

Overall, great ads connect with your audience and provide memorable, informative, and engaging content that will make your audience respond to the call to action. Do you need help creating quality ads? Contact Charleson Group to find out how we can successfully promote your digital marketing campaigns with great advertising.

Njoki Karingi
njoki@charlesongroup.co.ke

Hey there! My name is Njoki and I'm a writer, content marketer, and all-rounded creative. I love to create unique, fun, and entertaining content whatever the time or weather. Friendly, curious, and fun-loving, find me where the adventure is! You're free to join in!

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