SEO: What It Is And How It Works

SEO: What It Is And How It Works

Just this week, we landed a huge deal from a large enterprise that found us on Google. We reached out to them, after signing the contract, of course, to find out exactly which keywords they used to find us. It appears that we rank highest on digital marketing agencies in Nairobi. Big thanks to our SEO team! So does SEO work? Pretty much sums it all, still, read on…

Have you ever come across the words SEO and wondered what that means? Maybe you know what SEO means but you’re not really quite sure how it works or how it’s beneficial to your online business or website. Let’s look at what this means, how it works and how beneficial it is to your business.

SEO is an acronym that stands for Search Engine Optimization. It’s simply a process that businesses and website owners undertake to ensure that their web ranking increases, through optimization of web pages and their content. 

In other words, it is improving the quality of content and information on their website to match a searcher’s intent e.g. wedding dresses or wedding dresses in Nairobi, so that they may rank highly on the search engine result page for organic searches of those keywords.


SEO marketing may look like a daunting and complicated online marketing strategy, but once you understand how it works, you can start reaping the benefits of a good SEO strategy. 

Search engines like Google and Bing scan different websites to better understand what the site is about. This helps them return relevant results according to your search based on keyword or topic.

The search engine will also scan the page for readability, user-friendliness, images, videos, etc. in order to rank the pages. The pages with the highest content relevance end up ranking higher on their search results page.


It’s important to note the factors that affect the performance of your SEO efforts in order to keep track of them and make constant changes and improvements based on these findings. 

  1. Quality Content

The higher the quality of content on your website and the amount of time spent by visitors on your websites is very vital to how well your site ranks on the search engine. You can improve on content by, for example, publishing quality content that addresses or educates your users’ pain points. Also consider uploading different content types eg video and audio, infographics, written blogs, etc.

  1. On-Page SEO Optimization

These are the elements on your page that you have complete control over, and that you can work on to improve by following SEO practices. These are your site’s HTML e.g. internal links, subheadings, meta descriptions, etc.

  1. Off-Page SEO Optimization

In addition to On-Page SEO Optimization, these are elements you have control over and that you can improve on. Though you do not have direct control over these off-page factors, there are ways you can improve your SEO. For example, by building trust with customers and by using backlinks.


There are countless benefits of implementing SEO into your online marketing strategy for your business. We shall only be highlighting five of these benefits below;

  1. Get More Leads

If your website ranks highly on search engine results, there’s a high chance you will have the highest website traffic than your competitors.  This means that the more you maintain a high position on the SERP – search engine results page, the more people will become aware of you and are more likely to close deals with you after gaining more information about your products and services.

  1. Improved User Experience

Customers will have a better user experience on your websites when the text is relevant and easy to understand, images and videos are present as well as the right colors, easy to navigate web pages, mobile-friendly websites, etc. This will lead to more clicks, leads, and a better brand image which in turn results in higher conversion rates.

  1. Builds Brand Awareness

The more your website ranks high on the search engine results page, the more awareness you create about your brand, as your website will always pop up. SEO also ensures that your products or services are easily found after a customer does a search.

  1. Builds Brand Credibility

Ranking at the top of the search engine results page may give your customers the impression that you are an authority figure in your particular field. It shows your popularity, and that many other customers have used you before, therefore raising your credibility to new potential customers.

  1. Increases Your Followers On Social Media

The more your website ranks highly on the search engine results page, the higher the awareness about your brand grows and this very likely to flow over into your social media channels. As people browse through your website, they will click on your social media icons and follow you.

Now that you understand what SEO is, how it works, and the benefits it has to your business, you can start making changes to your site or hire a successful SEO company like Charleson Group to do it for you. 

Don’t forget that the performance of your SEO efforts will be impacted by many factors, and may even take a few months to take full effect, but provided that you are applying and maintaining the relevant SEO practices, and putting out valuable and relevant content, you will start to enjoy the benefits. Over to you, are you ranking on the first page of Google for all the services that you offer? If not, you are losing close to 30% of your business. Contact Charleson Group today on +254707477506 and start reaping the benefits of SEO.

Njoki Karingi

Hey there! My name is Njoki and I'm a writer, content marketer, and all-rounded creative. I love to create unique, fun, and entertaining content whatever the time or weather. Friendly, curious, and fun-loving, find me where the adventure is! You're free to join in!


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