July 11, 2019
Tasty Bits is a potato chips company based in Kenya. They manufacture and package potato chips in different flavors which can be found in major retail outlets.
Charleson Group was engaged together with the Cliff The Cliff brand to develop a go to strategy for the newly launched TastyBits. We worked together with Tasty Bits to develop a highly targeted social media campaign for brand positioning and heightened awareness for the products. Our strategy involved crafting creatives that captured the attention of our ideal customers, developing a size-able data set of our ideal customer and personalized ad message that communicated directly to the customers and significantly led to the growth of the brand.