Spenny is the largest retailer of affordable and original phones in Kenya as well as affordable gadgets including original laptops, TVs, sound bars and other electronic gadgets.
As more and more competitors entered the market, the Spenny team knew they needed to better communicate their story, their mission, and their unique approach in order to connect with their target audience and stay above their competitors in the industry. They therefore came to us looking for strategies that would help boost their ranking in a very competitive industry and also boost organic traffic.
The plan was simple; we worked on improving product raking through SEO. This we achieved through a combination of on page SEO as well as off page SEO.
By the end of the campaign, Spenny had seen a 300 % growth in organic traffic as well as increased sales on different products on their website. Not forgetting an improved ranking for various keywords in their niche.