CarKey Masters
About This Project
Carkey Masters are experts in car key programming, lost keys repair & replacement, key duplication, repairs for ECU, Door lock & Ignition.
Challenge
Before the campaign, one of the key problems that Carkey had was low organic traffic. The other key goal for their business was that they wanted to improve their Google ranking for various keywords.
Target Audience
As the leading digital marketing agency in Kenya, Charleson Group believes that a clear establishment of our client’s TA [Target Audience] is key to effective ROI and lead conversions.
The target audience for this brand include:
- Car owners
- Car dealers/ showrooms
- Car Wash centers
- Mechanics
- Auctioneers
Solution
Our goal was to improve the brand image and initiate conversion driven campaigns. A key step to achieving this was establishing keywords we wanted the brand to rank high on.
These included
- Lost car key programming
- Car key duplication
- Car key replacement
- Damaged car key repairs
- car key masters
- stolen car keys; and others.
Tasks
With every project we embark on, we set a clear roadmap of steps we intend to take to achieve campaigns goals. With Carkey Masters for instance, we started by developing a new polished brand theme [red/black] that was unique to the brand. Other key strategies included optimizing page content, adding a blog section to their website, introducing off-page strategies including backlinks and lastly, we developed an effective social media strategy that ensured regular activity on key platforms.
Result
The campaign has been quite successful. Carkey Masters now ranks #1 or on the first page for various keywords in their niche and organic traffic has increased by upto 300%!