How To Manage Social Media Like A Boss

How To Manage Social Media Like A Boss

Social Media management can be a source of stress given that your brand must always be active, posting and sharing daily and which can prove to be quite the challenge.

To help you save time, money, and grow, you need to constantly engage your audience. You can reach out to us for stellar Social Media Management services. 

And we will do you one better! We have compiled a list of tips that will help you always stay on top of your social media management game; These are tips we use while managing social media for all our clients. You should really subscribe to our newsletter so that you never miss out when we share stuff like this.

1. Focus on quality

Everyone is now on social media. Your posts will definitely go unnoticed unless they add unique value or stand out in some way.

You must post content that is worthy of being retweeted and shared to friends and colleagues. 

It makes no difference how much you share content if it’s all mediocre and uninspired.

Consider evergreen content that answers a current question or humor that resonates strongly with your target audience.

2. Avoid over-posting & under-posting

The frequency of posting on social media is a topic that has been covered quite extensively. 

There is no universal frequency that works for everyone. 

Just paying close attention to your social metrics which will provide you with valuable insights on when you should post. 

3. Plan budgets according to platform performance

Time is of the essence; how you handle it will decide how well you perform on social media. Plan to invest your time and money based on the returns you receive from each platform.

Consider which platform offers you the best return on investment (ROI).

Compare the costs and conversion rates of the different social media platforms and prioritize your top performing social media platform.

4. Schedule posts in advance

What content are you supposed to schedule ahead of time?

  • Event promotions
  • Blog promotions
  • Festival wishes
  • Holiday promotions
  • Campaign posts
  • Video/podcast/webinar promotions

You have nothing to lose by scheduling these posts ahead of time because they are already published. 

You’ll have more time to engage with people who like, respond to, or share your posts if you do so.

5. Reuse old posts

When it comes to posting content, many social media managers are conservative. Once or twice a week, they will share blog posts that take 4-5 hours to create.

What good is investing in content creation if you don’t use it to its full potential?

Find a way to repost old content in a different format or perhaps simply just posting old content that has been tweaked a little.

6. Leave room for changes

Social media is constantly evolving.

Your competitors could launch a campaign aimed at winning over your customers, or your customers’ perceptions and behaviors can change as well.

Both of these scenarios necessitate a revision of your marketing strategy, so keep a close eye on things and revisit your social media outreach strategy regularly.

7. Be Real 

People interact better with faces than with logos, so sharing the human side of your brand is important.

That’s probably why companies built around strong personal brands thrive. Take an example of Bonfire Adventures and Marini Naturals. We not only know their CEOs but we can relate to them comfortably through their posts on social media.

8. Answer Questions

With more and more consumers turning to social media for information on your business, you’ll need to go beyond. 

Just simply start answering more questions.

9. Incite Emotion

We use about 10,000 different facial expressions to convey emotion.

As we all know, positive emotions like happiness, surprise, delight, joy, hope, enthusiasm are more widely expressed on social media. 

Take, for example, inspirational quotes. A few of these will always show up on your feed everyday. 

Another way to emotionally connect with your audience is to show your interest in issues that matter to them.

Be sure to incite emotion in your posts.

9. Evoke responses

For a truly engaged audience, you must have conversations with them. Asking or responding to questions are two of the best ways to start a discussion.

Pose questions to your audience that require them to pause, consider, and react.

Return to your social media pages and review the questions you’ve asked your followers. 

Which questions remained unanswered? Which ones sparked debates or discussions? 

Look for the questions that evoked the most informative and insightful responses.

10. Be funny

On Twitter, humor is king. Just take a look at some of the big brands in Kenya who use Twitter e.g. Kenya Wildlife Service and Safaricom. 

And this certainly does not mean that you can’t use humor on any other platform.

11. Create contest and polls

Contests and polls are a perfect way to get more attention on any social media platform. Add in exciting giveaways to your contests and you will get even more exposure.

Conclusion

With these expert tips, you can be well on your way to start managing your social media like a boss.

Still finding it a little tricky though, we’re more than happy to help. Don’t hesitate to contact us for a free consultation or hire social media management services. 

Did you find this article helpful? Don’t forget to leave a comment and share it with your friends and family. Thank you in advance! 

Until next time folks, cheers!

Njoki Karingi
njoki@charlesongroup.co.ke

Hey there! My name is Njoki and I'm a writer, content marketer, and all-rounded creative. I love to create unique, fun, and entertaining content whatever the time or weather. Friendly, curious, and fun-loving, find me where the adventure is! You're free to join in!

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