Running pay-per-click (PPC) ads without keeping track of key performance indicators (KPIs) is the equivalent of going on a diet without weighing yourself. You put in a lot of effort, but how do you know if it's working? It's like stepping on the scale when it...
One of the best tools for audience research and brand promotion is Facebook ads. Though, even the most seasoned digital marketers might run into problems with their Facebook advertising strategies particularly when it comes to converting targeted traffic into sales. Here are five reasons why your Facebook...
Have you ever attempted to create a Facebook ad campaign? Did you find yourself scratching your head trying to figure out what an ad objective is and which one to pick for your ad? There are 13 campaign objectives to choose from but not much supporting...
If you're a social media marketer, Instagram is most likely at the top of your list. With so many brands on the platform, each uploading their unique content, you must consider how to maximize your reach to get to the Instagram explore page. This is where...
It can't be said any other way: social media is big business! Now is the time to monetize your following if you haven't already. With the right strategy, you can profit from social media while also engaging with your audience and having a ball Here’s a few...
Social Media management can be a source of stress given that your brand must always be active, posting and sharing daily and which can prove to be quite the challenge. To help you save time, money, and grow, you need to constantly engage your audience. You...
Influencer marketing just like any other marketing strategies should be conversion driven and not meaningless hype! ...
B2B refers to business to business. Constant lead generation is crucial for your business. Without new sales leads, your ability to close sales will soon become limited and this could place your entire business at risk. The key, however, is to select the strategies best suited...