Social Media Marketing

Running pay-per-click (PPC) ads without keeping track of key performance indicators (KPIs) is the equivalent of going on a diet without weighing yourself. You put in a lot of effort, but how do you know if it's working? It's like stepping on the scale when it...

One of the best tools for audience research and brand promotion is Facebook ads. Though, even the most seasoned digital marketers might run into problems with their Facebook advertising strategies particularly when it comes to converting targeted traffic into sales. Here are five reasons why your Facebook...

Some people think of LinkedIn as a job-hunting site. For others, it is a social network and they can navigate it without any trouble. LinkedIn has more than 550 million users and is often rated as the most trusted social network on Facebook, Twitter, Snapchat,...

When you grab your audience's attention with an aesthetically pleasing Instagram profile and make them want to stick for a while with a consistent theme and grid, you also have a chance to start building relationships and engagement.  Adding a good Instagram caption to your posts...

If you're a social media marketer, Instagram is most likely at the top of your list. With so many brands on the platform, each uploading their unique content, you must consider how to maximize your reach to get to the Instagram explore page. This is where...

Social Media management can be a source of stress given that your brand must always be active, posting and sharing daily and which can prove to be quite the challenge. To help you save time, money, and grow, you need to constantly engage your audience. You...

While Facebook ads may not necessarily be expensive to run, given for a little as ksh.100 you can run an ad on Facebook. It is however important to pay attention to strategies that help your monitor and regulate your ad spending, ensuring that you don't...

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