Running pay-per-click (PPC) ads without keeping track of key performance indicators (KPIs) is the equivalent of going on a diet without weighing yourself. You put in a lot of effort, but how do you know if it's working? It's like stepping on the scale when it...
One of the best tools for audience research and brand promotion is Facebook ads. Though, even the most seasoned digital marketers might run into problems with their Facebook advertising strategies particularly when it comes to converting targeted traffic into sales. Here are five reasons why your Facebook...
Have you ever attempted to create a Facebook ad campaign? Did you find yourself scratching your head trying to figure out what an ad objective is and which one to pick for your ad? There are 13 campaign objectives to choose from but not much supporting...
If you want to increase social media engagement, you've got to share relevant, useful, and valuable content to start a conversation, increase trust and loyalty, and build a community. The goal is to cultivate relationships with prospects, customers, fans, and audiences through content rather than hard-selling...
Everyone talks about good website design, but do you understand what it means? How can you tell if your website design, for example, is effective? What do you look for if you do not even know what to look for? It's hard to evaluate quality without...
A WordPress mobile plugin is a WordPress plugin that allows your website's elements to display correctly on mobile devices. Some solutions enable you to create an entire mobile website, while others adapt your site's features to make them more visible to mobile users. Making your WordPress site...
SEO has become an essential channel in the digital marketing mix for brands, and it’s constantly evolving. Trying to stay ahead of the times can get overwhelming, especially for those just learning SEO or adding another discipline to their role. Not to worry, though. Once you’re up...
With content marketing emerging as one of the most important marketing skills to have on your resume, mastering the art of writing could be extremely beneficial to your career, as well as the obvious benefit of increasing traffic to your company's website, continue reading to...
Some people think of LinkedIn as a job-hunting site. For others, it is a social network and they can navigate it without any trouble. LinkedIn has more than 550 million users and is often rated as the most trusted social network on Facebook, Twitter, Snapchat,...
What is a good ad? Is it a photo/video? Is it written or said? Are they creative elements that make you really “feel” after contact with them? We believe that good advertisements are written and designed to establish an emotional connection with the target audience. Once the...